New Sign!

One of my favorite things about the shop is all the elements that have been contributed by some super talented and creative friends--from the logo and signage that was dreamed up by my friend Dory to the shelves that were custom built by Jason...and as of this week we have a new addition which I'm totally stoked about...


I know many of you have pointed out that the store is not the easiest thing to find from street level so hopefully this handmade marvel from my friend Kirsten will make things a little easier...


It's just about the coolest thing I've ever seen. You probably can't tell from the picture, but the lettering is embroidered with yarn in a cross-stitch pattern. It's intensely creative...and hung with silk boucle which I've concluded is the strongest fiber in the store!